With Big Fat Pita, I was in from the inception, actually designing the new business pitch to get investors. A big part of our mission had to do with getting employees to adopt the warm and welcoming personality of the store. They embraced it.
I headed up our in-house studio, functioning as creative director, art director and writer on everything from the logo, social media and website to menus, counter cards, POS and even the design of the store itself. Long hours, but I wouldn’t trade the experience for anything.
Some highlights:
• The mall launch had models dressed in togas handing out samples, letting people know Big Fat Pita was coming. The mall patrons loved it and we opened to lines around the food court.
• Showing the movie "My Big Fat Greek Wedding" in the outdoor food terrace and handing out Greek wedding cookies with the special Big Fat Pita recipe on back and a coupon to come and visit.
• The social media launch had Greek gods and goddesses weighing in on Facebook, etc. with their comments about the food and service.